There is something that every author has to face up to these days and that is blogging. Not only on your own personal blog – which has become indispensable in enabling communication with your readers and fans – but also when writing for host blogs during … Blog Tours!!
This is something that can be a daunting task for even the most accomplished and prolific authors. Not only do they find it intimidating, but it often results in brain freeze when they have to write a guest post. Almost everyone confesses to finding it easier if someone tells them what to write, but getting to pick a topic of their own choice? Terrifying!
It really needn’t be though. After all, we write for a living. We stare down white pages and fill them with words with a frequency that would stun most people. So why does a “Guest Blog Post” scare us so much? Perhaps it’s the unfamiliar ground of being hosted on someone else’s blog? After all, if you sound silly or goofy or not terribly eloquent on a particular day on your own blog, that’s safe ground… but on someone else’s blog it could spell disaster. Perhaps it’s the fear of not having anything interesting to say?
Let me offer some simple advice for dealing with this problem.
Answering a Q&A for a guest blog
- Answer the questions in as much detail as possible. This gives readers something to read. “Why did you want to be an author?” “I like to write” isn’t nearly as interesting as “I have always loved writing and when I discovered that you could actually make money following your passion, even if you still had a day job to pay the bills, I was hooked.” See? Try to imagine what you would want to read about an author you admire.
- Answer all the questions.
- Don’t be afraid to have a little fun and inject some humour into your answers.
A Guest Blog – With suggested topics
- If you’ve been given a list of potential topics, pick the one which appeals to you most and see if there’s a word limit. Most blogs would prefer at least 300 – 500 words so that Google will find the blog in searches. Rather write too much than too little.
A Guest Blog – With no suggested topics
- Remember that this tour is promoting a specific title or you as an author brand. Relate your post in some way to either your book or your brand.
- What would you find interesting as a reader? Write about those kinds of things.
- Ask yourself what you would tell 1 new writer if you sat down over coffee…
- Potential topics include: Your writing space, writing routines, familiars (pets), why coffee / tea really is from the Gods, what can’t you live without, top 10 favourite destinations, musical inspirations, soundtrack to this book, worst part of writing / editing, favourite thing in the story, favourite characters, deleted chapters (behind the scenes sneak peaks for this blog), etc. Really endless options
- Have fun with it and don’t get too stressed out.
Hopefully that will help you a little.
Until next time…
- Write about